You’re Not Losing Deals — You’re Losing Time

You’re Not Losing Deals — You’re Losing Time

Every week, sales reps lose hours manually entering notes, updating Salesforce, and cleaning up CRM fields — all just to stay "caught up."

The real killer?

It’s not bad selling.

It’s time spent not selling.

Manual admin work doesn’t just burn hours — it creates lag, slows pipeline momentum, and lets opportunities slip through the cracks.

At Colby, we’re not trying to replace your CRM.

We’re making sure your time goes where it matters most.

Hidden Time Sink in Sales

Ask any sales rep what they dislike most about their workflow, and you’ll hear the same thing: CRM admin.

The average rep spends 6+ hours a week manually logging notes and updating Salesforce — time that could be spent on high-impact activities.

Multiply that across a team and you’re looking at entire days lost to busywork. Not only does that kill morale, it directly impacts revenue.

• Meetings happen, but notes don’t get logged

• Deal stages are outdated or incorrect

• Pipeline reviews become guesswork

• Leaders lose visibility, and reps lose focus

This isn’t a motivation issue. It’s a friction issue.

Salesforce Isn’t Broken — The Workflow Is

Salesforce is powerful. But it wasn’t built for the pace of modern selling.

Reps don’t have time to bounce between apps, copy-paste notes, and fill out fields. They’re moving fast — living in Zoom, Slack, email, and calls.

So it’s no surprise that updates get skipped, details get buried, and data quality suffers.

The more tools you bolt on, the more fragmented things get. What reps need isn’t more software — it’s less friction.

Enter Colby: Your AI Sales Assistant

Colby isn’t another CRM.

It’s your AI-powered sales assistant that plugs into the tools you already use — and takes care of the grunt work for you.

Here’s what Colby can do:

🧠 Synthesize Meeting Notes Across the Week

Instead of logging notes one-by-one, Colby can process pages of meeting notes — from multiple accounts, multiple stages — and intelligently update each CRM record with what matters.

🎙️ Update Salesforce Just by Talking

Use voice input and Colby handles the updates. No tabs, no typing. Just speak, and it’s done.

🔍 Research Prospects Instantly

Need context before a meeting? Colby pulls relevant insights about companies, people, and deals in seconds — so you show up informed.

Less Admin. More Selling. Better Results.

When your reps don’t have to think about CRM hygiene,

• They move faster

• You get cleaner data

• Your forecasts improve

• And deals close quicker

Colby helps your team reclaim hours every week — not by doing more, but by doing less of the wrong things.

Try Colby and Take Back Your Time

You don’t need another dashboard.

You need an AI teammate that works like a ghostwriter for your CRM — invisible, efficient, and always on.

👉 Join the early access beta at getcolby.com

Let your reps get back to what they do best — selling.